Founder and director of Imiis Limited (the company behind the SimiWeave™), Simi Belo, finalist, 'International Business Woman of the Year 2005' award from the International Business Awards (November 2005).

Imiis Limited (the company behind the SimiWeave™), finalist, 'Best New Exporter 2005' award from the International Business Awards (November 2005).

SimiWeave™ designer Simi Belo, winner, ‘Top Ten Pan-African Women's Inventor / Innovator 2005' award from The Pan-African Womens' Inventors & Innovators Network (September 2005).

Imiis Limited (the company behind the SimiWeave™), winner, 'Black & Minority Ethnic Business Of The Year 2005' Passport To Export award from UK Government's UK Trade & Investment division (May 2005).

Imiis Limited (the company behind the SimiWeave™), winner ‘Best Start Up 2005’ London African Caribbean Entrepreneurs award from the African Caribbean Business Network (March 2005).

Imiis Limited (the company behind the SimiWeave™), finalist ‘Innovative Company 2005’ London African Caribbean Entrepreneurs award from the African Caribbean Business Network (March 2005).

SimiWeave™ designer Simi Belo, winner, ‘Top Ten British Female Inventor / Innovator 2005’ award from The British Female Inventors & Innovators Network (February 2005).

Imiis Limited (the company behind the SimiWeave™), winner, ‘European Business 2004' award from the European Federation of Black Women Business Owners (October 2004).

Imiis Limited (the company behind the SimiWeave™), finalist, ‘PR & Marketing 2004' award from the European Federation of Black Women Business Owners (October 2004).

SimiWeave™ designer Simi Belo, winner, 'Special Recognition 2004’ award from The Global Women Inventors & Innovators Network (May 2004).

Founder and director of Imiis Limited (the company behind the SimiWeave™), Simi Belo, finalist, 'Women in Business Startups 2005' award sponsored by Natwest (October 2005).

Founder and director of Imiis Limited (the company behind the SimiWeave™), Simi Belo, finalist, 'Rising Star of the Year 2005' Black Enterprise award (October 2005).

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'It's the most innovative hair product to come out in years" Black Beauty & Hair Magazine (Feb/March 2006).


"I think the NewHair wigs [now called the 'SimiWeave™'] are really so innovative and fabulous." Kate Ferguson, editor, Today's Black Woman (US).

"It suits the independent woman, who doesn't have hours to sit and have a weave done but doesn't want to wear a traditional wig." Samantha Stewart, The Spencer Clinic of Trichology, London.

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imiis New Hair

Move over traditional weaves, extensions and lace fronts, hello 'SimiWeave™'!
IT IS ALREADY WORN BY CELEBRITIES WORLD WIDE IN SECRET AND CONFIDENCE...........!

Want to add colour, length or volume to your hair, or totally change your look? Love the glamour of weaves, lace fronts, bonding, braids and other hair extensions but don't have the time or money required? Fed up with the unruliness and high maintenance of clip-in pieces? Hate full wigs because..... they look like full wigs! Fed up with the tell-tale bump of half, three-quarter or stocking wigs? 

Then you need the 'SimiWeave™' (previously called 'NewHair™').  Heralded by Black Beauty & Hair Magazine as '...a new invention to take the hair industry by storm....', the SimiWeave™ allows you to incorporate a real and natural parting in your hairstyle. It has a small gap in the hairline at the front, through which you bring out your own hair, part it, and brush it over the SimiWeave™. This authentic parting allows you to show off your own scalp and roots making it look like all the hair is growing out of your head - unbeatable realism!

Examples of a 'left parting', 'centre parting' and 'right parting' SimiWeave™. Above: shown on minature mannequin heads (so the gaps appear bigger than they are  in real life). Below: as worn by models.

'Chondé' style
'Hazel' style 
'Dee 14" ' style 

The SimiWeave™ (previously called NewHair™) improves on a traditional weave, lace fronts and hair extensions in many ways. (1) It only takes a few seconds to put on and take off. Check out our 'how to wear SimiWeave™ video? Watch it here, now! (2) You only pay for it once and can use it again and again. (If you've ever had a traditional weave or extensions cut into style, only to find that you couldn't reuse the same hair to achieve the same style again, you'll totally appreciate this point!). (3) You don't have to have the hair sewn or glued onto your own hair or forehead either, so there is no discomfort, headaches, or risk of damage to your own hair or skin. (4) You can take it off at night to let your own hair and scalp breathe! And, (5) because of its unique award-winning design, there are no bumps or any of the telltale signs you get with half or three-quarter wigs.

The SimiWeave™ (previously called NewHair™) is the first product to truly combine realism with glamour, and convenience with choice, and will change your view on traditional weaves, extensions and wigs, forever! It is already worn by many celebrities in complete secret! 

The SimiWeave™ (previously called 'NewHair™') was created by Simi Belo (pictured right), who had always been keen to improve the products available for women. Even though plaiting and weaving hair had been a hobby of hers for many years, she still hadn’t found the ideal hair solution to address all her daily hair requirements. She needed something she could use and maintain at home herself. It had to be quick and easy to use. AND IT HAD TO LOOK REAL!

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Simi Belo, and her  SimiWeave™ invention